Over the past two years I have been marketing children's playsets both wholesale and retail. As one of the first stores in my area (central and western Massachusetts) to offer playsets, there was a lot of trial and error in choosing styles, distributors and marketing techniques. Being the first company in the area with this kind of quality and volume was definitely exciting, but it was also a lot of work.

Swing sets, playsets and playground equipment were flying out of our stores!

Even when other retailers began to carry playsets, people still came to us. We are the playground supply KINGS! You see there is much more to selling children's playsets than taking peoples money and putting it in their car. They want to know how to use them. Are there any accessories? How do I take care of my new swing set? Even the big chain stores like Target™ and Lowes™ couldn't compete.

Accessories

As soon as we began to carry playset accessories our business in all types of playground equipment skyrocketed! You see, people like to do all of their shopping at one location. It's not worth their time to buy a swing set or play scape from you and then go elsewhere for plastic rings, toddler swing seat or plastic glider. Even if you could buy a swing set somewhere else for less we are your "children's playset headquarters" and our service and selection simply cannot be beat!

children's playset Headquarters

We saw that children's playsets were going to stay popular for a long time so we began to research distributors in our area. That wasn't a tough job as most of them had heard about us and the few distributors that were around were stopping in trying to get our business.

This is when we realized that we knew more about children's playset than those supplying us. It all went back to when we decided we wanted to carry children's playset at our retail stores. We spent countless hours researching and talking to retailers who were already carrying them. We researched everything from types of clay to sizes. Heck, we didn't want to offer a low end product when our stores are known for quality.

So as new distributors jumped on the children's playset bandwagon we found we were showing them the ropes. Supplying them with literature and advising on what add on products they should be offering.

When it came right down to it we were helping to build their business! That's when it happened! We already knew what the consumers wanted. We had discovered the best way to market children's playset. We had the best literature and brochures and we were already wholesaling to several other retailers.

We were the ultimate children's playset supplier!!!

The exhaustive search for the best children's playset manufacturer was on! It wasn't easy to find the best broker or manufacturer. Phone call after phone call we were having pictures faxed to us almost daily. Many never even returned our calls. It was a challenge. The work paid off! After over 8 months of searching I met the owner of one of the largest children's playset manufacturing companies in Mexico. He had the largest variety and his quality was excellent. Unfortunately he did not sell children's playset in the US. He had concentrated his marketing efforts in Germany, Australia and the United Kingdom. He didn't have the time to make a big splash elsewhere. This is when we realized we could help each other. I had the contacts in the United States and he had the ability to produce the product. children's playset Inc. was formed.

Today we are the US marketing arm for one of the largest manufacturers in Mexico. We deal in container/trailer load quantity shipped directly from the factory to you. Our prices are excellent and many of our styles are not available anywhere else. This gives you a very unique selling position.

What does the retailer want?

Since we are a retailer we know what they need to effectively market children's playset. What does this mean to a potential distributor? Well, if your customers have a supplier that can give them the best prices for the highest quality and...and this is a huge AND, give them a turn key system for selling their children's playset everyone wins!

Why are we so different than all the other suppliers?

Well, even if we didn't have the best product at a great price we do something else that is just as important. We supply the know how. A selection unparalleled and A diverse line of accessories. Imagine approaching your current customers or new ones with a turn key system. Add on items that flat out sell and the capability to supply them FAST! Game over. YOU both win!